About The Book
WINNER: How to Win Business Awards
Denise O’Leary shares her proven award-winning process, showing you how to find awards to enter, what evidence to gather and techniques for maximum entry standout. The book explains what judges are looking for, how to maximise PR and award-winning tips, so you can celebrate at the winner’s table.
Having won many awards, including Best Business Woman in Marketing, Best Independent Consultant and #GoDo Entrepreneur of the Year, Denise is also a judge for the international Stevie® Awards.
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BOOK CONTENTS
Introduction | 14 |
The World of Business Awards | 15 |
Has My Company Got What It Takes To Win An Award? | 19 |
Isn’t It Just the Big Companies That Win Awards? | 21 |
Visualise – Why Do You Want to Win? | 22 |
There Is an Award for You | 26 |
Why Should You Enter Awards? | 27 |
Activity | 33 |
Business Psychology Related to Award Entry by Jan de Jonge | 34 |
What Are the Best Awards to Enter? | 44 |
How to Find the Right Awards for Your Business | 46 |
Insight From Previous Award Winners | 53 |
Be Aware – Not All Awards Are Created Equal | 56 |
Finding Awards To Enter | 61 |
Activity | 65 |
Develop a Process | 65 |
Create an Awards Calendar | 67 |
Previous Winners Identify the Benefit | 67 |
Gathering Evidence Before Writing the Award | 71 |
Focus on Tailoring Your Entries | 78 |
Activity | 83 |
Writing Skills | 84 |
Activity | 92 |
Your Entry Is A Marketing Campaign | 93 |
Spell Out the Benefits You Deliver | 95 |
The 5 Ws of Winning | 99 |
Offline Then Online | 101 |
How to Make Your Entry Stand Out | 106 |
What Extra Supporting Documents Should I Include? | 111 |
Insights from Award Entrant, Judge and Organiser – Tony Robinson OBE | 114 |
Busting the Myths Around Award Entry by Gavan Wall | 117 |
Understanding The Judges’ Needs | 123 |
Make It Simple for the Judges | 126 |
Make Sure You Include Everything That Is Requested Of You | 128 |
What Are The Judges Looking For? | 129 |
Insight From the Judges | 132 |
Maximise Your Chances Of Winning | 139 |
The Importance of Proofreading | 143 |
What to Do If You Don’t Get to the Finals | 145 |
Attending the Awards | 146 |
What to Do If You Don’t Win | 147 |
Activity | 155 |
ROAR – What To Do When You Win | 157 |
The PR Benefits of Entering an Award by Fiona Scott | 171 |
A Final Word – Is It Worth It?. | 178 |
Tales From the Ceremony | 186 |
Summary Of Learning On How To Win Awards | 197 |
Need More Help? | 203 |
Contact Details | 204 |
About The Author | 205 |